22 May 2018
A butcher needs to have an online presence, so that when customers are searching online for what meat they want or where they should go to buy their meat, they will be found! Whether it’s a simple website, Facebook or Instagram, that’s where customers are looking, when they are deciding on where to buy their meat.
As Danette Amstein, a guest blogger on Meating Place says “Selling meat isn’t just about price or taste anymore. Sixty-nine percent of consumers want more information about a company’s social, economic, animal welfare and environmental practices (Power of Meat, 2018). Where do they go to get that information? The internet. Forty-seven percent of consumers use digital resources for guidance or inspiration when looking to purchase meat (Power of Meat, 2018).”